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近年來，隨著社會變遷與電子資訊快速流通，各個企業對產品的行銷策略更加多元，消費者對產品的需求變化很大，選購產品的偏好複雜而難以掌握，而使產品設計的趨勢轉為滿足不同的顧客需求。因此，設計師在產品開發過程中，需結合電腦資料庫的應用，以便快速產生產品外形構想，同時能更貼近消費者的多元需求與偏好。
本研究透過感性形容詞語彙，結合造形原理中的美學觀點、層級分析與灰色理論等方法，試提出一套產品造形評價模式，提供產品設計師面臨產品創新設計與開發時，如何透過感性形容詞語彙來了解使用者對於產品造形的喜好與需求，加速
本研究透過感性形容詞語彙，結合造形原理中的美學觀點、層級分析與灰色理論等方法，試提出一套產品造形評價模式，提供產品設計師面臨產品創新設計與開發時，如何透過感性形容詞語彙來了解使用者對於產品造形的喜好與需求，加速
- 摘要
- ABSTRACT
- ACKNOWLEDGEMENT
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CHAPTER 1 INTRODUCTION
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1.1 Researh Background
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1.2 Research Objective
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1.3 Research Approach
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1.4 Research Scope and Limitations
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1.5 Research Structure
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CHAPTER 2 LITERATURE REVIEW
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2.1 Customer-Ooriented Design
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2.2 Principle of Design
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2.3 Kansei Engineering
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2.4 Semantic Differential Method
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2.4.1 Level of Measurement
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2.4.2 Usage
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2.5 Morphological Analysis
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2.6 Taguchi Method
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2.6.1 Orthogonal Array
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2.7 Grey Theory
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2.7.1 Fundamental Principles of Grey Systems Theory
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2.7.2 Grey Relational Analysis
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2.8 Analytic Hierarchy Process
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2.8.1 The AHP–Step by Step
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2.8.2 Consistency Check
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2.8.3 Applications of AHP
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2.8.4 Grey correlation analysis combined with Analytic Hierarchy Process method
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- CHAPTER 3 RESEARCH METHODOLOGY
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CHAPTER 4 THE DEFINITION OF PRODUCT AND DESIGN FEATURES OF THE EMOTIONAL VOCABULARY
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4.1 Adjective Vocabulary Confirmation
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4.2 Selected Elements of Design Features
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4.3 Creating Visual Vocabulary
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4.4 Taguchi Method Using Orthogonal Table Produced by the Test Samples
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4.5 Data of Design Features
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4.6 Design Features Correspond to the Cluster Analysis
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4.6.1 Design Features Correlation
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4.6.2 Cluster Analysis
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4.7 Analytic Hierachy Process of Questionnaire Design
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4.8 Conclusion of the Result
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CHAPTER 5 ANALYTIC HIERARCHY PROCESS AND GREY RELATIONAL ANALYSIS OF THE PRODUCT SHAPE
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5.1 Weight Calculation of Analytic Hierarchy Process (AHP)
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5.1.1 Analytic Hierarchy Process of Smartphone Modelling
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5.1.2 Analytic Hierarchy Process of Mouse Shape
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5.2 Grey Relational Analysis
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5.2.1 Evaluation Shape of Smartphone
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5.2.2 Evaluation of Mouse Shape
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5.3 Conclusion
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- CHAPTER 6 CONCLUSIONS
- CITATION AND REFERENCE
- VITA
- 出版地 ： 臺灣
- 語言 ： 英文
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