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本书主要关注近年来越来越热门的商务汉语这一话题，从四个方面对商务汉语教学和教材的相关问题进行了详尽的探讨，包括：商务汉语教学研究的现状与发展、商务汉语教材研究、商务汉语教学理念与实践、商务汉语语法词汇研究。本书作者作为商务汉语教学研究的一线教师和专家学者，其意见和经验对于理论和实践的发展均意义重大。值得一提的是，本书有相当一部分内容来源于2014年11月第一届国际商务汉语教学、商务教材研发暨商务跨文化交际研讨会，这次研讨会由波特兰州立大学孔子学院和我社联合举办，有一百多位同行参加，对于商务汉语的教学和教材发展具有指导和借鉴意义。
- 版权信息
- 序
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第一章 商务汉语教学研究的现状与发展Chapter One The Present State and Future Development of Business Chinese Teaching and Research
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北美高校商务汉语的课程设计与教学方法
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Curriculum Design and Teaching Methods for Business Chinese in North American Universities
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AAn Ideal for Language Program Development：The Case of Business Chinese
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语言项目建设的理想模式：以商务汉语为例
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“一带一路”战略背景下的商务汉语新课型建设
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The Construction of Business Chinese New Course under the Strategy Background of“the Belt and Road”
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第二章 商务汉语教材研究Chapter Two Research into Business Chinese Teaching Materials
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译与不译：商务汉语教材的语用原则
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To Translate or Not to Translate：Pragmatic Principles in Business Chinese Teaching Materials
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商务文化汉语的课程定位、教材编写与教学实践——以美国UCLA课堂教学为例
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The Course Positioning,Textbook Writing and Teaching Practicing for Cultural Business Chinese Course——Based on Chinese Classes at UCLA
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编写零起点交际任务型商务汉语教材的新思路
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New Thinking in Developing Communicative Task-Based BC Teaching Materials for True Beginners
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试论商务汉语教学在海外大学教学中的相关问题：教材、教法及策略
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Issues in Teaching Business Chinese Overseas at the College Level：Materials,Pedagogy and Strategies
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第三章 商务汉语教学理念与实践Chapter Three Theory and Practice in the Teaching of Business Chinese
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构建符合女性特点的商务汉语教学模式
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Construct a Mode of Business Chinese Teaching According to the Characteristics of the Female Learners
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能力导向型商务汉语教学探析
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Discussion on Competency-based Business Chinese Teaching
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任务型商务汉语教学中的文化教学
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Cultural Factors in the Task-based Teaching of Business Chinese
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融合语言与内容：高级商务汉语教学探讨——以人民币汇率议题为例
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Integrating Language and Content：A Case Study of an Advanced Business Chinese Class on China’s Recent Currency Rise
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IIntegrate Technology into Business Chinese Teaching——A TPACK Model
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科技在商务中文教学中的运用——TPACK模式
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高级商务汉语的课程定位、教材编写与教学实践——来自汉语商业案例分析竞赛的启示
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Learning Objectives,Textbook Compilation and Teaching Practice of Advanced Business Chinese：Insights from Chinese Business Case Competition
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初级商务汉语课的设计实施及反馈
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Beginning Business Chinese Design,Implementation and Evaluation
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情景模拟教学法在商务汉语教学中的运用
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A Scene Simulation-based Method for Teaching Business Chinese
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第四章 商务汉语语法词汇研究Chapter Four The Study of the Grammar and Vocabulary in Business Chinese
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商务汉语教材中的词语复现研究
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Word Recurrence in Business Chinese Textbooks
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日韩商务人士汉语交际中使用敬语的偏误分析及对策
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The Error Analysis of Honorifics by Korean and Japanese Business Person in Chinese Communication and the Corresponding Teaching Strategies
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商务汉语语域典型句式的类型及其特点
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Typology of Sentence Patterns and Its Characteristics in Business Chinese
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- 出版地 ： 中國大陸
- 語言 ： 簡體中文
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