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本書根據作者在台灣擁有超過十年的旅遊規劃、分包商，並且為三家德國旅行社規劃歐洲遊客在台灣的定期套裝行程的導遊經驗，提出對台灣旅遊業批判性觀點，同時集結幾位專家為書中一些特殊主題做出貢獻。本書以歐洲人的視角探究台灣旅遊業的不同層面：首先敘述以德語遊客為主的台灣旅遊市場，並剖析台灣對德國旅行團的市場艱難，以及可能無法吸引大量歐洲旅遊團的原因。其後涉及具體層面，如德國中型旅遊規劃的特殊風險管理、導遊標準作業程序及客運的安全法規等。接續由專業人員介紹實用旅遊設計，並從許多實際問題出發，如許可證、過度及錯誤發展等，旅遊動機及形象建設也在問題範圍之內。另外最後將介紹三種符合旅遊的另類旅行例子。
- Chapter 1：Mass tourism and specialized tours in Taiwan
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Chapter 2：Risk management of German medium-sized tour organizers
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I. Introduction
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II. Legal framework
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1. Law of the European Union
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2. German Law
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3. Laws of the Republic of China
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III. Organizational and legal structure
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IV. Problems in Taiwan as an example
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1. Geography and climate
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2. Impact of Chinese tour groups
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V. Implementation
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1. Choice of German subcontractor and tour guides
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2. Long term cooperation
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3. Pre-preparation period
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4. Joint quality management and performance system
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5. Balance between marketing and comprehensive information
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6. At guest’s level
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VI. Conclusions
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Chapter 3：German and Taiwanese regulations for tour coaches
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I. Introduction
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II. Laws of the European Union and Germany
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1. Regulations and Directives of the European Union
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2. German Law
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III. Situation in Taiwan
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1. Short comparison with the German law
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2. Special market structure
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3. Tour design and risks due to Taiwan’s geography
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4. Some examples for questionable and over-optimistic tour design
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5. Some cases and the author’s own experiences within seven years
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6. Conclusion for driving hours
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IV. Some suggestions
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Chapter 4：台灣發展山區觀光的困境
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Translation:
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Chapter 5：The Increasingly Sad Fate of Taiwan’s Hot Spring
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I. Invisible threats
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1. Illegal tapping of water sources at Yangming National Park
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2. Developing hot spring bathing business
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3. Threats to other areas
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II. Reasons behind and Conclusions
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Additional remarks：(Claudius Petzold)
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Chapter 6：Travel motivation，image，guidebooks and tour design
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I. Introduction
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II. Travel motivation and images of a destination
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1. Travel motivation
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2. Image built by guidebooks and catalogues
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3. Images as shown in the tour design by travel companies
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4. Results
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III. Implementation
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1. General conflict between marketing language and legal requirements
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2. Booking and calculation problems
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3. Choice of destination and schedule
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4. Organizing hiking tours in mountainous area
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IV. Expectation and Images according to the survey
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1. Structure of the questionnaire
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2. Short evaluation
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3. Summary：Consequences for the tour guide
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Chapter 7：Standard Operation Procedure for tour guiding
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I. Introduction
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II. General psychological conflict
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III. Typical situations and problems
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1. First Impressions
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2. Normal tour day，leaving Taipei
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3. Hiking days
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4. Hotel confirmation and arrival at hotel
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Chapter 8：Tour guiding for French speaking guests 法語導遊實務與觀光發展現況
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I. 外語導遊 ？ 外語領隊 ？
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II. 外語導遊考試考什麼 ？
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III. 法語旅客的特性和法語導遊的難處
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IV. 實務帶團經驗分享
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1. 導遊如同溝通的橋梁
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2. 極短天數的國際遊輪客
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3. 長天數的深度旅遊旅客
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V. 總結
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Chapter 9：Theroretical and Practical trainings courses for students
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I. Method
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II. Different education and requirement
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III. The project
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1. Description of the Tour
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2. Preliminary considerations
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3. Allocation of tasks
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4. Introduction course
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5. On tour
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6. Follow up procedure
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7. Summary
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IV. Summary for an appropriate curriculum
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Chapter 10：Reiseleiterausbildung und Germanistikstudium
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I. Bedeutung des Tourismus für Thailand
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II. Reiseleiterausbildung in Thailand
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III. Arbeitsumfeld für thailändische Reiseleiter
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IV. Germanistikstudium in Thailand：Bestandsaufnahme 2016
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1. Ansichten von Lehrenden
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2. Ansichten von Studierenden
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V. Vorschläge zur Lehrplanentwicklung
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1. Recherche und Erwerb aktueller Informationen
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2. Unterschiede zu Sprachschulen
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3. Situationsbewusstsein und interkulturelle Kompetenz
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4. Integration von praxisorientierten Kursen in den Lehrplan
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5. Höhere Praxisorientierung in den Kursen
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VI. Schlussbemerkungen
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- Chapter 11：Alternative and soft tourism in Taiwan：Difficulties for the development and management of smaller projects
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Chapter 12：合作共生司馬庫斯經驗與推動自然‧人文部落遊學行
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I. 合作共生的司馬庫斯經驗
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1. 巨木發現觀光啟動－ 1991~1995
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2. 各家經營與道路開通－ 1995~2000
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3. 婦女組成共同廚房－ 2000~2001
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4. 共同經營期－ 2001~2003
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5. Tnunan Smangus 期－ 2004~迄今
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6. Tnunan 制度與組織
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II. 司馬庫斯部落自然‧人文部落遊學行
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Additional remarks
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Chapter 13：Tourism development in Datong
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I. History of Datong Village
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II. History of Dali Village
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III. Description of the Sakadang area/Tourism
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IV. Development of the Lodges
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V. Establishment of the Local Council
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Chapter 14：Leader village/立德布洛灣山月村村長
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I. Bruwan Terrace and Leader Villiage
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II. History of the area
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III. Development of Leader Village
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IV. Construction of Leader Village
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V. Cultural Preservation
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