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A Cross─Cultural Study of ConsumerAttitudes and Emotional Responses of Apparel Purchase Behavior
- List of figures
- List of tables
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Chapter 1 Introduction
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Statement of Purpose
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First Objective
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Second Objective
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Third Objective
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Fourth Objective
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Limitations
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Concept and Definitions
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Operational Definitions
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Chapter 2 Review of Literature
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Consumer Attitude
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Differentiating Affect，Emotion and Mood
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Theories of Emotion
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Theories of Consumer Purchase Intention
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Consumer Behavior in Social Factors
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The Influence of Culture on Consumer Behavior
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Individual Differences
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Apparel Shopping Attributes
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Theoretical Framework
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Summary
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Chapter 3 Research Methods
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Questionnaire Development
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Pre-test
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Sample Selection
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Data Collection
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Data Analysis
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Chapter 4 Data Analysis and Results
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Sample Characteristics
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Measurement Characteristics
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Descriptive Statistics，Reliabilities，and the Correlations
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Linear Regression Analysis for the Taiwan Data
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Linear Regression Analysis for the US Data
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The Independent Samples T-test for Objective Two: the Cultural Difference
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Bivariate Correlation Analysis and Multivariate Analysis of Variances for Objective Four
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Summary of Research Hypotheses
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Chapter 5 Summary，Discussion，and Recommendations
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Demographics
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Findings for Emotional Responses While Consumers Are Shopping
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Findings for Culture Difference
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Findings for Individual Differences
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Findings for Demographic
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Limitations
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Future Research
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- Appendix A Online Cover Page
- Appendix B Online Cover Letter English Edition
- Appendix C Online Survey For English Edition
- Appendix D Online Cover Letter For Chinese Edition
- Appendix E Online Survey For Chinese Edition
- Appendix F Human Subjects Approval Memo
- References
- Biographical Sketch
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