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本书以国际商务交际活动为中心,展示如何处理实际交易环节中出现的各类问题,内容涉及国际贸易的各个实战环节和相关商务活动两大主线,20个章节涵盖了客户介绍、寻找贸易机会、商务安排、参加交易会、商务拜访、营销策略、商务会议等。
- 版权信息
- 第三版前言
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Chapter 1 Welcoming Clients
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 2 Seeking Business Opportunity
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 3 Making lnquiries
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 4 Business Appointment and Arrangement
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 5 Offer and Counter Offer
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 6 At China lmport and Export Fair
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 7 Business Visit
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 8 lnnovative and Power Brand Strategy
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 9 Packing and Quality lnspection
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 10 Acceptance and Orders
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 11 Business Telephone Calls
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 12 Terms of Payment
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 13 Business Negotiation
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 14 Sign a Contract
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 15 Cargo Delivery
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 16 Business Conference
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 17 Sales Promotion
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 18 lnterview
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 19 Complaints
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Communicative Scene 4
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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Chapter 20 Banquet and Parting
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Part A Situational Dialogue
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Communicative Scene 1
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Communicative Scene 2
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Communicative Scene 3
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Part B Practical Key Sentences
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Part C Skills of Communication
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Part D Practice
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- Appendix 1 Translation to Situational Dialogues(情景对话参考译文)
- Appendix 2 Suggested Key to Practice(实践操练参考答案)
- 出版地 : 中國大陸
- 語言 : 簡體中文
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