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Making Research Matter
EPDF and EPUB available Open Access under CC-BY-NC-ND licence. Written by a leading expert in the field, this practical and accessible book is an essential guide to knowledge exchange, impact and research dissemination in health and social care. Providing the why, what, who, how and when of research impact, the book helps researchers turn raw findings into useful, high-impact evidence for policymakers, practitioners and the public. It includes insightful interviews from leading journalists, science communicators, researchers and influencers in health and social care, as well as practical exercises, insider tips and case studies. The book will help researchers at all stages of their career to maximise the impact of their work.
- Cover
- Title Page
- Copyright Page
- Epigraph
- Table of Contents
- List of Figures and Boxes
- List of interviews
- Acknowledgements
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1 Introducing this book
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Getting your research into the world
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What is the point of this book?
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Who is this book for?
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How is this book structured?
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Research or evidence?
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Learning from our evidence centre
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Format and interviews
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2 WHY researchers should spend time on this
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Summary
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Making sense of research findings
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What is the problem? Time lags, information overload, research waste
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From dissemination to engagement – how our thinking has changed
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Let’s talk about impact
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Your strategy for engaging audiences
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Step one: ask the right research questions
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Step two: understand the context in which your research lands
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Step three: involve the right people throughout the study
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Step four: partner with organisations, networks and champions
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Step five: present content which is engaging and accessible
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3 WHAT counts as evidence
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Summary
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Different kinds of evidence
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Make it relevant
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Relevant to whom?
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Right kind of knowledge
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Assessing quality of evidence
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4 WHO you want to reach – practitioners
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Summary
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Step one: ask the right research questions
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Step two: understanding context
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Embedding research in guidelines
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Research as part of continuing professional development
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Embracing the wisdom of practice
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Step three: involve practitioners in your research and outputs
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Practitioners as researchers
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Step four: partner with professional organisations and identify champions
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Knowledge brokers – practitioners as research champions
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Step five: present content which is engaging and accessible
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Using social media to reach practitioners
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5 WHO you want to reach – patients, public, service users
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Summary
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Step one: ask the right question
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Step two: understand the context
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Step three: involve the right people throughout your study
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Engaging public and service users in research
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Engaging patients and the public in shaping the research agenda
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Step four: partner with organisations, networks and champions
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Step five: present content which is engaging and accessible
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Plain language summaries
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Easy-read versions
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Choosing the right images
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6 WHO you want to reach – policymakers and managers
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Summary
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Who makes the decisions?
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Step one: ask the right questions
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Step two: understand the context
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How policymakers use evidence
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How healthcare managers use evidence
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Step three: involve the right people
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Step four: partner with organisations, networks and champions
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Step five: present content which is engaging and accessible
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Writing a policy brief
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7 WHEN you could have most impact
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Summary
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It’s all about timing
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What is the next hot topic?
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Catching the moment
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Mobilising research at a time of crisis
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When is when?
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8 HOW to reach people – use of stories and the media
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Summary
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Power of stories
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Why do stories matter?
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How do stories work?
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Stories versus science?
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What can we learn from journalists about telling a story?
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Tools of persuasion
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Using the media
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Using social media
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Using a range of media
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The art of blogging
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Picture worth a thousand words
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9 HOW to reach people – finding the right language and style
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Summary
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Writing plain language summaries
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What do we mean by writing well?
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Writing for impact
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Start well
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Be natural – or write as you speak
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Get to the point
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Stay true to the science
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Be playful
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Be persuasive
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Choose words carefully
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Be yourself – the importance of voice
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10 Last thoughts
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Give us the pitch
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How to make your research matter
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Be sure your research is worth promoting
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Get to know the people you want to reach
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Remember, simple is not easy
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Practise until you find your voice
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Make it personal – bring the people back in
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Follow your curiosity
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Be assertive – the world needs good research
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- Notes
- Further reading
- References
- Index
- 出版地 ： 英國
- 語言 ： 英文
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